01
Consent first
Members join by double opt-in. They are told what the study is for, and they can leave.
Quality
We would rather lose a complete than keep a bad one.
Speed is useful. A file you cannot defend is not. Quality checks run while the study is open, and a person still reviews what the rules flag.
02
One person, one complete
Duplicate email, device, and identity checks run before a response is allowed to count.
03
Attention, on purpose
Trap items and straight-lining rules are set with the questionnaire, not after the file is closed.
04
A person still looks
Flagged completes are reviewed by the field team. A score alone does not decide.
Standards we work to
Project practice follows the ESOMAR international code: respondents know why they are being asked, personal data is used for the study they joined, and clients receive a method note they can stand behind. We do not print certification marks we have not earned.
Tell us the decision. We’ll propose the study.
Audience, timing, and the question are enough to start.