Profile
Consumer
WhoAdults 18–74, recruited by invitation and confirmed by email.
Used forConcept, pack, usage and attitude, brand tracking.
NoteHouseholds profiled on category, life stage, and media. Used for concept, pack, and brand tracking.
Panel profiles
Three communities. One set of rules.
These profiles describe who is in each community and the kinds of studies they are asked to join. They are not a download of someone else’s panel book.
Profile
Business
WhoManagers and specialists who confirm their role before they qualify.
Used forB2B concept, win-loss, and category entry.
NotePeople screened by role, company size, and industry. Buyers and the person who signs.
Profile
Healthcare
WhoClinicians verified by credential where the study requires it.
Used forTreatment journeys, message tests, and patient experience.
NotePhysicians, nurses, patients, and payers matched to a condition, not a loose specialty label.
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